Trade Show Exhibits

LVCC-Featured

The New Landscape Where Scalability = Flexibility

A few weeks ago I jotted down some thoughts on COVID-19, it’s potential impact on the tradeshow floor and how we might coexist – see https://www.elitexpo.com/ts/home/blog/.

Since I shared that blog there have been other thoughts/ideas shared from my peers within the industry. For example, wider aisles on the show floor, signage directing traffic flow and/or the addition of buffer zones between exhibits to name a few.

Today, I thought I would take a moment to address the reality that as we plan for shows going forward, we will probably need to reconsider the size of the exhibit we will be taking to the event. I say this because recently there has been talk that in an effort to address social distancing requirements, we might very well see a reduction in the size of the individual booth space permitted on the show floor.

For some, this might be perceived as a problematic situation where your investment in a smaller booth has limited use with no future applications for growth. Well I am here to tell you that this is not the case. Yes, you can start small and still have the flexibility to expand to a larger footprint when restrictions are relaxed and the opportunity for large exhibits one again presents itself. Today’s modular exhibits afford you scalability and flexibility. And with trade shows facing a variety of restrictions, now more than ever, exhibitors are going to need to be flexible in order to adapt.

They say a picture is worth 1000 words, so I thought I would share two examples of how a modular system can be very versatile when size options are a priority.

Flexibility from the ExpoDisplays MultiQuad System
ExpoDisplays MultiQuad System

Scalability from the Classic Exhibits MODUL System
Classic Exhibits MODUL System

As you can see in the above examples, when changing booth size, you can still have a consistent look and feel to your exhibit(s) and your overall brand presence on the show floor. In addition, in most situations you are able to re-purpose the same graphics for the different configurations. Also, it is important to note that this strategy applies to both purchase and/or rental properties.

So, as we all continue to navigate through these uncharted COVID-19 waters, keep this strategy in mind. As show organizers explore implementing a variety of social distancing practices and depending on the venue, you might find yourself having to rethink the size of your exhibit. Know that you have scalable options that will afford you the ability to adapt to different footprints and get more out of your exhibit.

Stay safe!

Chuck Michel

VP Trade Show Services
ELITeXPO
D: 847-324-3840
C: 314-667-3225
E: chuckm@elitexpo.com

SYK-2018c

Time For An Exhibit Update

Now is a great time to take a look at your current exhibit assets and do some updates before your next trade show. We’re really excited about our new product line called Symphony. It’s the first portable/modular display to blend easy tool-less assembly with elegant design and clever, modern accessories. Featuring press-fit SEG graphics, these displays can be quickly setup and taken down by your own staff, if needed. (Watch the video at the bottom of this page!)

They are beautiful, upscale displays at a price that’s thousands less than most custom modular exhibits.

There are 7 frame shapes available and 51 portable designs to choose from. All of these displays are Made in the USA.

The model we are featuring here is the SYKGD-2018 Symphony Portable Trade Show Display. Call us at 800-543-5484 or email us at info@elitexpo.com for more details or additional options.

Purchase Price: $15,900 – Rental Price: $9,641 w/Graphics

SYKGD-2018 DESIGN DETAILS:

  • Lightweight Engineered Aluminum SEG Frames
  • Press-Fit SEG Fabric Graphics
  • (1) Large Rectangle SEG Frame (SYM-500)
  • (2) Smaller Arch SEG Frames (SYM-503)
  • (1) Backwall Workstation Counter with (2) Wireless/Wired Charging Ports (SYM-401)
  • (1) Backwall Workstation Counter (SYM-400)
  • (1) Large Monitor Mount (MOD-103)
  • (1) Open Reception Counter (SYM-411) with Graphic (SYM-413)
  • (1) Locking Reception Counter (SYM-406) with Vinyl Graphic (SYM-410)
  • (2) iPad Swivel Mounts (MOD-1376)
  • (4) LED Stem Lights (MOD-295)
  • (2) Locking Aluminum Base Plates (SYM-106)
  • (1) Locking Aluminum Base Plate with Adjustable Rotation (SYM-107)
  • (5) MOD-551 Portable Roto-molded Cases with Wheels and Reusable Die-cut Foam Packaging.
  • Includes All Tension Fabric and Direct Print Graphics Shown
  • Excludes Tablets, Monitors, and Flooring
  • Monitor Size Guidelines: Up to 43” Monitor (depending on weight)
  • Weight: Approximately 80-90 lbs Per Case
  • Portable Assembly: Easy Tool-less Setup with Numbered Components and Reusable Die-cut Foam Packaging
  • Limited Lifetime Warranty
  • See SYK-2013 for an Alternate 10 x 20 Version
  • See SYK-1023 and SYK-1025 for 10 x 10 Versions

EXHIBITOR18-400

We Continue To Stand The Test Of Time!

Chuck Michel is ELITeXPO’s VP of Trade Show Services, Musician, and St. Louis Cardinals Fan

After my band finished a late-night gig the other night at a local St. Louis establishment there were a few folks that joined me for an after-show beverage. While we were hanging out and chatting the inevitable question was posed where someone asked what business I happened to be in. At first, I wondered ‘Is this because they figured that I had better not quit my day job after they heard me playing guitar, or is this just the typical ice breaker question that inevitably always comes up in many conversations’? I trusted my instincts and decided to go with the latter of the two!  After my brief elevator speech where I made mention that I was involved in the trade show industry, one individual commented, “Boy, those have gotten to be really popular these days, there seems to be so many more of them now and for every industry.”  I smiled and said yes, fortunately for those in our business it’s true, there are many of them!  But what I realized is her comment indicated to me that she (along with many others) probably didn’t realize that trade shows have been around for centuries, actually dating back to beginning of time.  So, I thought why not share a little history on the industry that keeps ELITeXPO ticking every day.

Trade shows, in various forms and venues, have
been around since the beginning of time. In medieval times in Europe, produce
and craft producers visited towns for trading fairs, to sell and showcase their
products and services.  They took
time to talk one-on-one with potential buyers and explained why their offerings
were better than others that were available. Then, sellers negotiated a
purchase price (or bartered goods or services) until a mutual agreement was met
with buyers.

At one time, exhibiting per se was one of the only ways to market
or sell goods. And perhaps served as a necessary survival tactic to provide for
families. The exhibit industry can trace its roots to the ancient bazaars of
the Middle East. During the 1700’s these exhibitions became somewhat
commonplace in Europe and North America.

Fast
forward a few centuries and trade shows, as we know them today at ELITeXPO,
became very popular in the 1960s. Since then sellers and
buyers come together in events of all sizes and types – from simple to
sophisticated.  From small street fairs to multi-million dollar shows in
huge exhibition venues to virtual trade shows on the web, trade shows remain
key to facilitating the exchange of goods and services. No doubt, the concept
of exhibiting and face to face marketing will stand the test of time.

While the general format of trade shows
has remained consistent over the last 20 or more years, the increasing cost to
exhibit has led to changes in the exhibit product industry. Just a little over
10 + years ago, right about the time that we started our Tradeshow Services division
at ELITeXPO, trade show exhibits were often custom designed and fabricated from
plywood or similar substrates and a variety of laminates. Then there was a
quick evolution to Pop-Up or quick set up ‘toolless’ portable exhibits that to
this day are still popular for the 10’ wide spaces and I feel safe to say will
continue to be so. Today trade show exhibits have evolved to the
ever-popular manufactured exhibit ‘extrusion systems’ with large, high impact
fabric Silicone Edge Graphics (SEG). This application, along with a myriad of
custom accessories and elements can make for a very dynamic environment. For
example, in addition to the vibrant large format fabric imaging (both backlit and
front lit), interactive technology is becoming a very important medium in the
booth environment. These interactive mechanisms (touch screens / interactive gaming
/ interactive live presentations) not only afford the opportunity to educate
and reinforce a brand or product, but many times also offer a form of
entertainment. We like to call this ‘edutainment’ because it’s the best of both
worlds. Educate the attendee on your product, increase brand and product
recognition, and at the same time make the experience both entertaining and
fun.  

Today’s sellers and buyers come together in events of all sizes
and types – from simple with small footprints to massive gatherings with
Islands and double deck structures that can be very elaborate and
sophisticated.

From small street fairs to multi-million dollar shows in huge exhibition
venues like McCormick Center in Chicago or the Orange County Convention Center
in Orlando (to name a few), trade shows/events/symposiums remain key to
facilitating the exchange of goods and services across all industries. And in
my humble opinion, nothing, I mean nothing, takes the place of face to face
marketing. No doubt, the concept of exhibiting has and will stand the test of
time…and that’s good news for all of us in this constantly evolving, ever
changing and exciting industry!

Have A Good Show!

Cheers… Chuck