Trade Show Tips

Show Floor Setup

Covid-19 Fears Affecting Trade Shows

Many trade shows are postponing or cancelling across the US and the world over concerns from the Covid-19 virus. There are also many trade shows that have made the decision to continue on, as planned, but with additional health and safety measures added. The situation continues to be fluid so you want to frequently check with each show’s management company and/or the association hosting the event to verify the current status of trade shows, conferences, and other events scheduled in March and April. We are also monitoring the status of upcoming events and working with customers to handle the logistics for any exhibit materials requiring re-routing.

We have been working with exhibitors last night and all day today who were in the middle of a move-in at Natural Products West Expo in Anaheim when they decided to postpone the event. International Housewares in Chicago has cancelled as have several other events. We are recovering freight directly from the show venues and from the advanced warehouses, depending on where the exhibit materials are currently located.

ELITeXPO is here to assist with any exhibit materials that you may need assistance with. Whether you need help getting your shipment back from a show that is no longer happening or you need temporary storage of your trade show materials until the show’s rescheduled date, please give us a call and we will work to find the best solutions for you.

As of today, EXHIBITORLive is still proceeding as planned, as is the AAOS Annual Meeting, The Optical Fiber Communication Conference and Exhibition in San Diego, and all Bobit Business Media events. Just to name a few.

Most shows that are still going on as planned are adding increased cleaning and disinfection across all high volume touchpoints, adding sanitizing and disinfecting materials for public use, adding signage regarding proper hygiene recommendations, and advising exhibitors and attendees to review the CDC’s travel health notices that are available at https://www.cdc.gov/coronavirus/2019-nCoV .

As always, we are here and are working all shows that are going on as scheduled, as we normally would. We also have storage capabilities across the country, if needed. Feel free to contact us at info@elitexpo.com or 800-543-5484, if you have any questions.

ELITeXPO Show Site Desk

Tips for Getting Your Exhibit Shipped Back to You After a Trade Show

While most of us are veterans handling outbound shipping
from an event, some are quite new to the procedures.  Both yourself and
ELITeXPO want to be sure your booth items are recovered from show floor on
schedule, as required.

So, I’d like to take a moment and quickly explain what your onsite rep and/or the dismantling crew should do after an event closes.  Follow these steps and move-out will run very smoothly for all parties involved (Onsite Rep, Dismantling Crew, General Contractor, and finally, the Driver recovering the exhibit).

These items are very important to be sure the General
Contractor (GC) loads your total pieces left in your booth on OUR truck.

  • Prior to show break – be sure you have OUR Outbound shipping docs (Bill of Lading/BOL & Labels) which are located in a Pink Envelope.

If not located, contact your Rep so they can Email immediately, or if enough time, send out another packet to Rep’s Hotel.  Last resort, you can use GCs labels on site.

  • Obtain a GC’s BOL/MHA from their Service Desk on show floor.  This document is VITAL to the GC as it tells them which carrier to load your shipment on.

  • Once GC’s BOL/MHA is obtained.  Notate ELITeXPO as your Carrier and be sure the “Back to Warehouse” option is checked.

This allows us to regain possession of your shipment if something happens during move-out, whether our doing or GC’s.  Remember, we have a “No Force” Guarantee.

  • Pack up all items and be sure each container/case/crate is closed and secured.

  • Label EACH piece, even if items are going to be skidded.  If items are palletized, please place (4) labels on the outside shrink-wrap so they are visible from all sides.

  • GC’s BOL/MHA MUST be returned to their Service Desk once you are done packing.  This document should notate number of pieces left in the booth area on show floor.

i.e.  2 Black Cases, 3 Cartons, 1 Wood Crate, 1 Carpet, 1 Pad.  If items are palletized, please note 1 Skid containing (10 Cartons – 2 Black Cases).

  • Finally, please call your Rep to advise GC’s BOL/MHA# and number of pieces.  If you can Scan/Text GC’s BOL/MHA to you Rep, this is very helpful. Takes a few seconds.

Hi John, I’m at the ABC show in Chicago.  Freeman’s MHA#123-456789 and there are 10 pieces in booth.  7 Cases and 3 Cartons non-palletized.

Our Rep will then contact/forward the GC’s BOL/MHA to
our dispatcher and the driver recovering your exhibit materials so they can
match everything up with the GC’s Freight Supervisor.

We hope these tips will assist in providing smooth move-outs
!!!

Sincerely,

-TheEventDoctor - Rich Ryczek 
ELITeXPO Senior Account Executive & Project Coordinator

EXHIBITOR18-400

We Continue To Stand The Test Of Time!

Chuck Michel is ELITeXPO’s VP of Trade Show Services, Musician, and St. Louis Cardinals Fan

After my band finished a late-night gig the other night at a local St. Louis establishment there were a few folks that joined me for an after-show beverage. While we were hanging out and chatting the inevitable question was posed where someone asked what business I happened to be in. At first, I wondered ‘Is this because they figured that I had better not quit my day job after they heard me playing guitar, or is this just the typical ice breaker question that inevitably always comes up in many conversations’? I trusted my instincts and decided to go with the latter of the two!  After my brief elevator speech where I made mention that I was involved in the trade show industry, one individual commented, “Boy, those have gotten to be really popular these days, there seems to be so many more of them now and for every industry.”  I smiled and said yes, fortunately for those in our business it’s true, there are many of them!  But what I realized is her comment indicated to me that she (along with many others) probably didn’t realize that trade shows have been around for centuries, actually dating back to beginning of time.  So, I thought why not share a little history on the industry that keeps ELITeXPO ticking every day.

Trade shows, in various forms and venues, have
been around since the beginning of time. In medieval times in Europe, produce
and craft producers visited towns for trading fairs, to sell and showcase their
products and services.  They took
time to talk one-on-one with potential buyers and explained why their offerings
were better than others that were available. Then, sellers negotiated a
purchase price (or bartered goods or services) until a mutual agreement was met
with buyers.

At one time, exhibiting per se was one of the only ways to market
or sell goods. And perhaps served as a necessary survival tactic to provide for
families. The exhibit industry can trace its roots to the ancient bazaars of
the Middle East. During the 1700’s these exhibitions became somewhat
commonplace in Europe and North America.

Fast
forward a few centuries and trade shows, as we know them today at ELITeXPO,
became very popular in the 1960s. Since then sellers and
buyers come together in events of all sizes and types – from simple to
sophisticated.  From small street fairs to multi-million dollar shows in
huge exhibition venues to virtual trade shows on the web, trade shows remain
key to facilitating the exchange of goods and services. No doubt, the concept
of exhibiting and face to face marketing will stand the test of time.

While the general format of trade shows
has remained consistent over the last 20 or more years, the increasing cost to
exhibit has led to changes in the exhibit product industry. Just a little over
10 + years ago, right about the time that we started our Tradeshow Services division
at ELITeXPO, trade show exhibits were often custom designed and fabricated from
plywood or similar substrates and a variety of laminates. Then there was a
quick evolution to Pop-Up or quick set up ‘toolless’ portable exhibits that to
this day are still popular for the 10’ wide spaces and I feel safe to say will
continue to be so. Today trade show exhibits have evolved to the
ever-popular manufactured exhibit ‘extrusion systems’ with large, high impact
fabric Silicone Edge Graphics (SEG). This application, along with a myriad of
custom accessories and elements can make for a very dynamic environment. For
example, in addition to the vibrant large format fabric imaging (both backlit and
front lit), interactive technology is becoming a very important medium in the
booth environment. These interactive mechanisms (touch screens / interactive gaming
/ interactive live presentations) not only afford the opportunity to educate
and reinforce a brand or product, but many times also offer a form of
entertainment. We like to call this ‘edutainment’ because it’s the best of both
worlds. Educate the attendee on your product, increase brand and product
recognition, and at the same time make the experience both entertaining and
fun.  

Today’s sellers and buyers come together in events of all sizes
and types – from simple with small footprints to massive gatherings with
Islands and double deck structures that can be very elaborate and
sophisticated.

From small street fairs to multi-million dollar shows in huge exhibition
venues like McCormick Center in Chicago or the Orange County Convention Center
in Orlando (to name a few), trade shows/events/symposiums remain key to
facilitating the exchange of goods and services across all industries. And in
my humble opinion, nothing, I mean nothing, takes the place of face to face
marketing. No doubt, the concept of exhibiting has and will stand the test of
time…and that’s good news for all of us in this constantly evolving, ever
changing and exciting industry!

Have A Good Show!

Cheers… Chuck